The short answer
For a training, sales enablement or marketing team buying an AI avatar platform, the useful number is what one finished minute of talking-head video costs. Dividing each plan’s price by the minutes its own vendor says it buys, billed monthly, a commercial minute on 12 October 2026 cost $0.19 on HeyGen‘s older Avatar III model up to $2.40 for its newest Avatar V on top-up credits. Most mainstream plans land between $1.48 and $1.96 a minute: Synthesia Pro $1.48, HeyGen Avatar IV $1.50, D-ID Pro $1.93, D-ID Advanced $1.96.
For a team producing 60 finished minutes a month, the monthly bill runs from $29 to $219, and the biggest swing is not the vendor but the avatar model you pick inside HeyGen. We read every price on the vendor’s own page that morning.
| Plan, billed monthly | Price | Minutes it buys | Cost per minute | Billed annually, per minute |
|---|---|---|---|---|
| HeyGen Creator, Avatar III video look | $29 | 150 | $0.19 | $0.16 |
| HeyGen Creator, Avatar IV video look | $29 | 19.4 | $1.50 | $1.24 |
| HeyGen Creator, Avatar V | $29 | 12.5 | $2.32 | $1.92 |
| Synthesia Starter | $19 | 12.5 + 10 free | $1.52 | $1.12 |
| Synthesia Pro | $89 | 60 + 10 free | $1.48 | $0.98 |
| D-ID Pro | $29 | 15 | $1.93 | $1.07 |
| D-ID Advanced | $196 | 100 | $1.96 | $1.08 |
| Colossyan Professional | $59 (yearly) | 30 NEO + 10 NEO2 | monthly not shown | $1.97 |
Every vendor bills a different unit
Synthesia sells credits at a fixed 100 credits per minute of video, and its page says the first 10 minutes are included on every plan. Starter is $19 for 1,250 credits a month (“up to ~12 min”), Pro $89 for 6,000 (“up to ~60 min”), both on top of the free allowance. Billed yearly, Starter drops to $14 a month and Pro to $59, which takes Pro under $1 a minute ($0.98).
HeyGen also sells credits, but the burn rate depends on the avatar model. Its help center lists 4 credits a minute for Avatar III on a video look, 16 for Avatar IV on a photo look, 31 for Avatar IV on a video look and 48 for Avatar V. So Creator’s 600 credits buy 150 minutes on Avatar III or 12.5 on Avatar V, a 12x spread on the same $29 plan. Custom Expressive Motion adds 40 credits a minute on Avatar IV, which takes a photo-look minute from $0.77 to $2.71.
D-ID prints minutes: 10 a month on Lite, 15 on Pro, 100 on Advanced, shared across videos, agents, video translation and the API. Colossyan also prints minutes, split by avatar engine: 30 a month on NEO and 10 on NEO2 for Professional.
What 60 finished minutes a month costs
A common brief for a small L&D or enablement team is a handful of training videos a month. We priced 60 finished minutes on the cheapest plan that covers them, billed monthly, commercial use, no watermark.
| Setup | Monthly bill | How it covers 60 minutes |
|---|---|---|
| HeyGen Creator, Avatar III video look | $29 | 240 of 600 credits |
| Synthesia Pro | $89 | 60 paid minutes plus the 10 free, 70 in all |
| HeyGen Business, Avatar IV video look | $169 | 1,860 credits: 1,500 included plus 4 blocks of 100 at $5 |
| D-ID Advanced | $196 | 100 minutes included |
| HeyGen Business, Avatar V | $219 | 2,880 credits: 1,500 plus 14 blocks at $5 |
| Colossyan Professional | not enough | 40 minutes a month; above that is an Enterprise quote |
Two notes. HeyGen Creator cannot buy one-time credits, per its help center, so once a team outgrows 600 credits the next step is a Pro tier or Business at $149, where extra credits cost $0.05 each and extra seats add no credits. And Synthesia’s 60 minutes fit Pro only because of the free allowance: Pro’s 60 paid minutes plus 10 free come to 70.
Where Google’s answer is off
We captured Google’s AI Overview for “best ai avatar video generator 2026” on 12 October 2026 and checked it against the vendor pages the same day.
| Google says | The vendor’s page says |
|---|---|
| Synthesia “Pricing starts around $29/month” | Starter is $19 billed monthly and $14 a month billed yearly; Basic is $0 |
| Synthesia “features over 240 stock avatars” | 240+ stock avatars is the Enterprise plan; Starter lists 125+ and Pro 180+ |
Free plans, and what they leave out
| Tool | Free allowance | The catch |
|---|---|---|
| Synthesia Basic | 500 credits a month, 10 minutes | videos carry a Synthesia watermark |
| HeyGen Free | 3 videos a month, up to 1 minute each | watermark removal is a paid feature |
| Colossyan Starter | 20 minutes a month on NEO | MP4 downloads and watermark removal are listed under Professional |
| D-ID Trial | 3 minutes, 14 days | full-screen watermark, personal use licence |
D-ID’s cheapest paid plan is a trap for business use: Lite at $5.90 works out to $0.59 a minute, but it carries a D-ID watermark and builds on the Trial’s personal use licence. The commercial use licence first appears on Pro.
Each platform, priced
Synthesia
Basic $0, Starter $19 ($14 yearly), Pro $89 ($59 yearly), Enterprise by quote. The flat 100-credits-a-minute rate makes it the easiest bill to forecast in this comparison.
HeyGen
Free, Creator $29 ($24 a month paid annually), Pro from $49 for 1,000 credits up to $4,300 for 100,000, Business $149 plus $20 a seat. Cheapest per minute on Avatar III, priciest on Avatar V: budget by model, not by plan.
Colossyan
Starter free with 20 NEO minutes, Professional $59 a month on yearly billing plus $30 per additional member. Built around training: SCORM exports and interactive videos sit in the plan list.
D-ID
Lite $5.90, Pro $29, Advanced $196 billed monthly; $4.70, $16 and $108 a month billed annually, which nearly halves Pro’s per-minute cost to $1.07.
Which plan fits
- Lowest cost per minute: HeyGen Creator on Avatar III, $0.19 a minute, 150 minutes for $29.
- Predictable training budget: Synthesia Pro yearly, $0.98 a minute at a flat 100 credits per minute.
- Newest avatar models at volume: HeyGen Business, $0.05 a credit, so $1.55 a minute on Avatar IV and $2.40 on Avatar V.
- Low volume, annual budget: D-ID Pro billed annually, $191 a year for 15 minutes a month.
If the avatar needs a custom voice, the narration has its own per-minute price; see ElevenLabs pricing: what one finished minute of narration costs. For generative B-roll rather than presenters, see Best AI video generators, priced per usable clip.
How we checked
On 12 October 2026 we opened each vendor’s pricing page and HeyGen’s help center credit pages in a rendered browser, clicked each monthly or yearly toggle by its own label, and saved the text of every state. Every number in this article is quoted from those saved pages, and a script fails the build if a quoted string is missing. Cost per minute is our arithmetic: plan price divided by the minutes the vendor states, or by credits divided by the vendor’s credits-per-minute rate. We did not sign up for any plan, so this is a price check, not a quality test of the avatars.
Questions people ask about AI avatar video pricing
How much does AI avatar video cost per minute?
Billed monthly on 12 October 2026: about $1.50 on HeyGen Avatar IV, $1.48 on Synthesia Pro, $1.93 on D-ID Pro. HeyGen’s older Avatar III costs $0.19 a minute and Avatar V up to $2.40. Annual billing lowers each rate.
How much does Synthesia cost?
Basic is free with 10 minutes and a watermark. Starter is $19 a month ($14 billed yearly), Pro $89 ($59 yearly). Video uses 100 credits a minute. Checked 12 October 2026.
How many minutes do HeyGen credits buy?
It depends on the avatar model. Creator’s 600 credits buy 150 minutes on Avatar III video look, 37.5 on Avatar IV photo look, 19.4 on Avatar IV video look and 12.5 on Avatar V, per HeyGen’s help center.
Which AI avatar generator is free?
Synthesia Basic (10 minutes a month, watermarked), HeyGen Free (3 videos up to 1 minute), Colossyan Starter (20 NEO minutes) and a 14-day D-ID trial (3 minutes). None includes watermark removal.
Is HeyGen or Synthesia cheaper?
Per minute on Avatar IV they are close: HeyGen Creator $1.50, Synthesia Pro $1.48 billed monthly. HeyGen is cheaper on Avatar III ($0.19) and dearer on Avatar V ($2.32). Synthesia Pro yearly is $0.98.
Can I use D-ID videos commercially?
D-ID lists a commercial use licence from the Pro plan up. The Trial lists a personal use licence and Lite builds on it with a D-ID watermark. Checked 12 October 2026.
Related reading
- Best AI video generators, priced per usable clip
- ElevenLabs pricing: what one finished minute of narration costs
- Best AI voice generators: what paid buys you over free
Sources
- Synthesia pricing, read 12 October 2026.
- HeyGen pricing, read 12 October 2026.
- HeyGen Help Center, How to Use Credits on HeyGen, read 12 October 2026.
- HeyGen Help Center, Credit-Based Pricing Plans and Subscriptions Explained, read 12 October 2026.
- Colossyan pricing, read 12 October 2026.
- D-ID Studio pricing, read 12 October 2026.
- Google AI Overview for “best ai avatar video generator 2026”, our capture, 12 October 2026.




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