Apollo.io Review: Pricing & Alternatives

Our verdict

Apollo.io describes itself as Accelerate B2B sales with Apollo.io-an AI sales platform for prospecting, lead gen, and deal automation. Close more deals, faster, with smart data. It offers a free tier. A public pricing page exists, though we could not parse individual plans from it. Developer documentation is published. Our score of 7.2 out of 10 comes from a desk review against the published rubric, recorded 2026-09-01.

Pricing

Free tierYes
Public price listYes

We do not republish prices we have not checked by hand, because automated price extraction proved unreliable enough to mislead. The vendor’s own page has the current figures. Why we do this

View pricing on apollo.io

User reviews

No one has reviewed Apollo.io here yet. Reviews are moderated before they appear, and our own score is editorial and separate from user ratings, though once reviews land they do lift it.

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Apollo.io alternatives

🥇

Coveo Generative search & relevant recommendations. The leading platform for… 5.3 🥈

Fliz Transform a simple URL into captivating videos with Fliz.… 4.7 🥉

ContextGPT Turn your website into an AI chatbot in minutes.… 4.3 Free tier

Cubeo Build and train your AI Team to automate routine… 4.3 Free tier

Kintsugi Collect, file, and remit sales tax automatically across 100+… 4.3 Free tier

Landbot Build AI Agents in minutes that qualify leads, support… 4.3 Free tier

Side by side

Tool	Our score	From	Free tier
Apollo.io this page	6.2	-	Yes
🥇Coveo	5.3	-	-
🥈Fliz	4.7	-	-
🥉ContextGPT	4.3	-	Yes
Cubeo	4.3	-	Yes
Kintsugi	4.3	-	Yes
Landbot	4.3	-	Yes

Questions

Is Apollo.io free?

Yes. Apollo.io advertises a free tier on its own site.

How much does Apollo.io cost?

Apollo.io publishes pricing on its own site. We deliberately do not republish prices we have not verified by hand, because automated price extraction proved unreliable enough to mislead. Use the link on this page for current figures.

Does Apollo.io have an API or developer docs?

Yes, Apollo.io publishes developer documentation.

How is Apollo.io scored here?

Apollo.io scores 7.2 out of 10. That comes from a desk review of public evidence, which is capped at 8.5 out of 10: public pricing, documentation, maintenance signals and how much we could actually verify. Affiliate relationships are excluded from scoring entirely. The full rubric is published on our methodology page.